Here at SPM+, we specialize in creating custom campaign websites that help engage visitors. There are many key elements a campaign website should include. When creating a campaign website, it's essential to provide visitors with relevant information about your campaign, engage them with your message, and encourage them to take action.
To get started be sure to create a homepage. Your homepage should be compelling and immediately grab visitors' attention, clearly communicate your campaign's purpose, and encourage them to explore further.
Tell voters who you are with an About page. Provide an overview of your campaign's mission, goals, and values. Share information about yourself or cause their background, experience, and why they are running for office or advocating for a specific issue.
Voters want to know what you stand for and your vision. You can make it clear with a Platform page. Dedicate a section to highlight the key issues or policies your campaign focuses on. Clearly articulate your stance on each issue and propose solutions. Use compelling visuals, statistics, and stories to reinforce your message.
Make sure to always have a call to action. Be sure to include a link for visitors to Get Involved: Offer various ways for visitors to get involved in your campaign, such as volunteering, donating, hosting events, or joining your mailing list. Provide clear instructions on how they can contribute and make it easy for them to take action.
When building out your website you can use it as a place to inform supporters on updates from the campaign trail. Share regular updates, news articles, press releases, and blog posts about your campaign's activities, achievements, and endorsements. This helps build credibility and keeps supporters informed.
Your digital presence is also important when working to build credibility. Make sure to have social media channels and link them to your campaign's official website. Make sure voters know how to get in contact with your campaign. Contact Information: Make it easy for visitors to contact your campaign with any questions, concerns, or media inquiries. Provide a contact form or email address and display your campaign's physical address and phone number, if applicable.
Endorsements are so important when it comes to campaigns. Have a dedicated space for endorsements. Highlight any endorsements or testimonials from influential individuals, organizations, or community leaders. This adds credibility and demonstrates support for your campaign.
Most importantly make sure to have a donation page. Include a secure donation page where visitors can contribute to your campaign. Clearly explain how their donations will be used and consider offering different contribution levels or recurring donation options.
Remember to prioritize a user-friendly design, mobile responsiveness, and easy navigation throughout your campaign website. Regularly update the content to reflect the latest campaign activities and news. Have questions on where to get started when building a website? We are happy to help! Contact us to get started today.
SPM+ is a one-stop-shop political marketing firm that has wins throughout the Southwest. With over 30 years of combined experience SPM+ is helping win seats for Democrats with leading creative, field, and fundraising strategies.